HCRAI
Human-Centric & Responsible AI
Request a Discovery Call
Father and daughter playing with a home robot

Building and governing AI around human behaviour

Applying behavioural and social sciences to AI design, risk assessment, and regulatory compliance.

Request a Discovery Call

How We Help

Socio-Technical Audits

Evaluate AI systems in real-world contexts, identifying behavioural risks, bias, safety concerns, and potential harms arising from human-AI interaction.

Human-AI Interaction Research

Generate evidence-based insights into human behaviour, trust, fairness, and AI adoption to inform responsible AI design and deployment.

Governance & Compliance

Establish the necessary governance frameworks, safeguards and operational controls.

Unomundi children's edtech app screenshot

Responsible AI in children’s EdTech: lessons from Unomundi

Applying developmental psychology and ethical AI governance to create safer AI experiences for children.

Read the Case Study

Assessing Risk

We assess AI-related risks within the broader socio-technical context, examining how AI affects people and how governance and controls address potential harms.

Context

  • •Use case and deployment environment
  • •Users and potential vulnerabilities
  • •AI type and risk classification
  • •Decision stakes and human autonomy

Behavioural Impact

  • •Trust and adoption
  • •Misinterpretation and automation bias
  • •Behavioural change
  • •Psychological harm

Governance

  • •Accountability
  • •Policies and escalation processes
  • •Regulatory compliance and documentation
  • •Socio-technical audits

Controls

  • •Transparency and explainability
  • •Human oversight
  • •Safe fallback
  • •Testing, monitoring and auditability

Behavioural risk in AI systems research findings

Explore the insights from 314 practitioners assessing the behavioural risks of their AI systems, revealing governance and operational control gaps.

314
Practitioners assessed behavioural risk in deployed AI systems.
View Report

Assess the behavioural risks of your AI system

Get a free behavioural risk profile and practical insights in around 10 minutes.

Take the Assessment
Analysts working at desks in a bright office

HCRAI actively contributes to the international responsible AI community.

AI Ethics Consortium • IAAA • IASEAI • Internet Safety Labs • Shield the Future